Total U.S. e-commerce spending grew by 18 percent in 2013, reaching just under $320 billion. The report estimated that 11 percent of e-commerce spending in 2013 was done through smartphones, now known as mobile-commerce or m-commerce.
This week, BusinessWeek posted an article called "
Teaching Mapping Apps to Pick the Prettiest Walk Over the Shortest." The fact that this new feature is even being explored is proof that people are not always satisfied with the simplest, quickest path: They want a beautiful experience.